What I did: CX strategy, UX, creative direction, copywriting, scriptwriting, UI
When people ask me what I did between 2019 and 2021, I can now answer by pointing them to this page! I spent over 2 intense, rewarding years rapidly developing and deploying next generation customer engagement as the creative lead for this start-up partnership between RAPP New York and Eli Lilly. I learned a ton about the use of data to personalize experiences within the strict rules of the pharma marketing. And pushed the boundaries of what was possible in the category.
