Launching a new indication for any drug is a huge undertaking, but it was exciting to craft a compelling campaign idea, create TV spots AND do a lot of smart stuff in digital, including DCO banners, Facebook Instant Experiences and customized patient support. The idea of 'what gets your heart pumping' alludes to the passions of our patients and the MOA of JARDIANCE. It's been big enough to keep on pumping for over two years so far. Below is a tiny sample of the array of stuff my team & I made during that time.
