IMBRUVICA: the life in your years

What I did: Creative direction, CX strategy, copywriting
IMBRUVICA helps people with CLL, a type of blood cancer, live years longer. But how do you measure those added years? By the life in them. By the lazy afternoons, sunsets, cups of coffee, laughter, miles traveled, hugs, surprises, and everything between. And that's where the USP of IMBRUVICA really comes into play - because it's a once-daily pill, and not an infusion, you have the freedom to get MORE life from your years.